Nick Hughes

Bestselling Author, Entrepreneur & Visibility Strategist

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Presentation

Best Known Beats Best

Being a skilled hypnotist is not enough to build a thriving practice.

That’s the myth Nick Hughes is going to destroy in this fast-moving, interactive, and highly practical session based on his book Best Known Beats Best.

If you’re frustrated that lesser-skilled competitors seem to get all the business while you work harder and stay stuck… this presentation was built for you.

Nick tackles the real problem head-on: most hypnotists focus on becoming better hypnotists while ignoring the fact that they need to become business people and marketers first.

And he promises one thing upfront:
You won’t be bored.

Known for award-winning presentations, humor, audience interaction, and practical takeaways, Nick combines powerful business-building strategies with fun exercises and real-world examples that attendees can immediately apply when they get home.

In This Session You’ll Learn:

  • Why “best known” consistently beats “best” in the real world
  • The common mistakes novice business owners make
  • How to name your business so people actually remember it
  • How to identify your ideal client instead of trying to market to everyone
  • Competition research strategies most hypnotists never do
  • How to make your website work as more than just an online business card
  • SEO and Google My Business strategies that help you stand out locally
  • Little-known growth hacks used by successful businesses and marketers

What You’ll Walk Away With:

  • Actionable marketing strategies you can use immediately
  • Better understanding of how clients actually choose practitioners
  • Practical tools to attract more business without gimmicks
  • Fresh perspective on branding, visibility, and positioning
  • Greater confidence in building a hypnosis or coaching practice that gets noticed

This isn’t theory.
It’s practical business growth from someone who understands both hypnosis and marketing.

If you want more clients, stronger visibility, and a business people remember and recommend, don’t miss this session.

Because in today’s marketplace…

Best known beats best.

About Nick Hughes

Hypnotists and coaches who struggle to make it a full-time business. Also, those who keep chasing certificates, thinking “if I can just get this one, everything will suddenly bring me in tons of business”

I’m the author of the book “Best Known Beats Best” (foreword by Rich Guzzi), and ran several small businesses that all dominated their local markets. WHY ATTENDEES WOULD BENEFIT!!! Best Known Beats Best challenges one of the most damaging myths in the hypnosis industry: that being highly skilled is enough to build a thriving practice. It isn’t.

In this presentation, Nick Hughes explains why many talented hypnotists stay broke, invisible, or stuck trading hours for dollars, while less-skilled peers dominate their markets. Attendees will learn that visibility, positioning, and authority consistently outperform technical ability in attracting clients. Rather than theory or hype, this talk delivers a practical framework for becoming the obvious choice in a crowded marketplace.

Attendees will walk away with clear strategies for increasing local and online visibility, clarifying who they are for, and avoiding the common marketing mistakes that quietly kill hypnosis and coaching businesses. This session is especially valuable for hypnotists and coaches who are certified, competent, yet frustrated that their calendar and income don’t reflect it. If attendees want more clients, higher fees, and less reliance on referrals or luck, this presentation gives them the blueprint.

 

In “Best Known Beats Best,” best-selling author, coach, and award-winning speaker Nick Hughes reveals the exact playbook he used to dominate his local market, no matter what industry he’s been involved in.  Get Your Copy Today

Post-Conference Workshop

Published Books

From The

Heart of the Crowd

"A great first experience at The Chicago Winter Conference. The event was excellent, a friendly welcoming atmosphere, fabulous presenters who engage with you and become your friend.

I will return and thoroughly recommend this conference to anyone who has a passion for helping people be all they can be. "
Claudia Rickard
Claudia RickardRaleigh, NC
"You guys rock! As always! I feel so much better after your event!"
Raminta Jonyniene
Raminta Jonyniene Evanston, Illinois
"Three days of learning and growing as a Consulting Hypnotist at the Mid-America Hypnosis Conference. Connecting with professionals and making new friends! What an amazing experience. I learned so much and had a fantastic time!"
Marilee Carlson Rusiniak
Marilee Carlson RusiniakMundelein, Illinois
"I love when I go to a class and get a practical tool that I can put into my practice right away!!"
Mark D. Lakowske
Mark D. Lakowske

Additional Conference Highlights

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