Scent and the Subconscious: Neurochemical Pathways Linking Olfaction to Hypnosis This session reveals how scent can be used as a direct, powerful gateway into the subconscious mind.
Designed for hypnotherapists, coaches, and practitioners who want to deepen their impact, it explores the unique neurological relationship between olfaction, emotion, memory, and suggestibility.
Attendees will learn how to integrate fragrance into their hypnotic work to accelerate induction, deepen trance states, and create stronger, more reliable anchors for change.
The session includes a live demonstration, giving participants a firsthand experience of how scent rapidly shifts internal states. If you’re looking to enhance your results without adding complexity, this is a practical, memorable approach you can immediately apply.
You’ll leave with clear techniques and a new level of precision in how you access and influence the subconscious.
John Launius is a certified hypnotherapist (CHt) and Kōmoto, Master of Ceremonies, in the Japanese tradition of incense, bringing a rare and powerful integration of fragrance and subconscious transformation to the field of hypnosis. He works with professionals, first responders, and individuals seeking rapid shifts in emotional regulation, focus, and performance.
His approach, known as Fragrance Hypnosis, leverages the direct neurological pathway between scent and the limbic system to deepen hypnotic states and accelerate lasting change. With decades of training in both sensory disciplines and human behavior, John offers a perspective few in the field have encountered.
Attendees will gain practical methods to enhance induction, anchoring, and client outcomes by engaging the most primal and immediate gateway to the subconscious: scent.
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