Do you ever freeze when someone asks, “What do you do?” Do you ramble, waffle, or watch your audience’s eyes glaze over? Is your marketing attracting attention but not the right clients? Too many talented professionals stay invisible because they can’t clearly explain who they are, what they offer, and why anyone should choose them.
That’s where the Power Story Formula™ comes in.
In this presentation, you’ll discover a practical nine-step framework that transforms hesitation into clarity and anxiety into authority. Instead of banging your head against the wall, staring at a blank page, or recycling Hollywood plots, you’ll gain a simple, repeatable structure to create a story that works every time — whether in an elevator pitch, a client presentation, or on a global stage.
This isn’t theory. It’s a hands-on system that connects the past, present, and future of your professional journey into a single, compelling narrative. You’ll learn how to:
• Identify the hidden “villains” that keep your message from landing.
• Craft the kind of signature story that makes you memorable, credible, and magnetic.
• Build a rock solid message that instantly connects you, your audience, and your offer.
• Stand out from competitors (and AI-generated noise) with a story only you can tell.
By the end of this presentation, you’ll walk away with more than inspiration — you’ll leave with a working framework you can apply immediately. If you’ve ever wished you could stop second-guessing yourself and finally tell a story that sticks, this is your map.
Our presenter is a mental health therapist and Rock Solid Self coach who has successfully navigated self-employment for over 25 years. He deeply understands the importance of a powerful story that builds clarity and confidence, while helping people demonstrate their authority in an authentic way.
Drawing on both narrative therapy and Joseph Campbell’s Hero’s Journey, our presenter developed a unique approach that helps business owners and entrepreneurs build a rock solid sense of themselves, their offer, and their ideal audience.
Before focusing on his transformational coaching work, his professional background was in course development, workshop design, and educational media production. At a major university, he created and directed more than 50 master’s-level training films, establishing himself as the faculty’s trusted go-to filmmaker and instructional designer. He has co-authored three academic training manuals, produced mixed-media teaching tools, and published the books Winning Mindset and Call to Action.
With experience spanning clinical practice, university classrooms, online platforms, and international conferences, our presenter combines peer-reviewed evidence, storytelling psychology, and lived expertise. His teaching helps professionals move beyond surface-level confidence to cultivate a Rock Solid Self—an unshakable foundation that inspires both authority and impact.
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practitioners, and experts.
Discover the latest tools, resources, and innovations in hypnosis.
Enhance your skills through practical, immersive sessions.
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Visit hypnosisconference.org to learn more and register for the Hypnosis World Mid-America Conference!